Case Study
The Crafted Plate – (Content Marketing)
Artisanal food created just for you.
"We needed content that tantalises the taste buds just by looking."
What We Did:
Market Sonic Pro crafted a content marketing strategy for The Crafted Plate that was as rich and appealing as their culinary creations. We plated up mouth-watering photography, drool-worthy video recipes, and engaging blog posts that told the story behind their dishes, increasing their visibility and appetite appeal:
Food Photography
Captured the brand’s dishes in high-quality, tantalising photographs
Recipe Videos
Produced engaging and shareable recipe videos
Blogging
Authored a series of blog posts to tell the story behind the brand’s dishes
Email Newsletters
Curated an email newsletter to keep the brand top of mind with customers
Results:
35% more website traffic
20% higher engagement on content
15% increase in email open rates
