Case Study
Preloved – (Bespoke Marketing Services)
Giving you the best of the second hand market.
"We didn't want just any marketing; we wanted marketing that was 'us'."
What We Did:
Market Sonic Pro delivered bespoke marketing services to Preloved, creating custom solutions that aligned with their unique retail proposition. This involved a mix of guerrilla marketing tactics, experiential marketing events, and hyper-targeted digital campaigns. Each marketing effort was carefully crafted to resonate with the brand’s unique voice and to engage with customers in a meaningful and memorable way, driving both brand awareness and sales:
Guerrilla Marketing Tactics
Implemented unconventional marketing tactics for maximum impact
Experiential Marketing Events
Organised memorable marketing events that immerse customers in the brand
Hyper-Targeted Digital Campaigns
Launched digital campaigns aimed directly at key customer demographics
Unique Brand Voice Development
Defined and expressed the brand’s unique voice across all marketing materials
Results:
45% increase in brand awareness
40% engagement rate at events
30% increase in targeted campaign conversions
